Webster Buchanan Research is a market research and consultancy company specializing in management strategy and the practical implementation of technology. We combine theory with hands-on experience, providing independent insights for c-level executives and senior business professionals around the world. Working from offices in London, San Francisco, and Hong Kong, we focus primarily on:

• Human Capital Management
• Multi-country Payroll Management and Payroll Outsourcing
• Customer Relationship Management
• Financial Management
• Workplace Management (including property, space and facilities management)
• Business integration (including supply chain management, business collaboration and IT integration)
• Technology for Entrepreneurs, and Entrepreneurs in Technology

Our team comprises both practitioners and analysts, with proven expertise in business strategy and technology. Key members of the team include:

Keith Rodgers, co-founder (San Francisco)
Keith has been involved in the business and technology sector for over nineteen years. Prior to co-founding Webster Buchanan Research in 2001, he was UK managing director/US president of TBC Research, specializing in business strategy and associated software. Before then, he was deputy editor of the UK national newspaper Sunday Business and Editor-in-chief of six business/IT magazines. Keith writes regularly for newspapers, business magazines and web publications.

Des Pereira, co-founder (London)
Des was formerly Business/Corporate Development Director of Thistle Hotels Plc, where he led many of the initiatives contributing to a repositioning of the group, including the implementation of a £25m ($45m) IT strategy. He was previously Group Finance Director for Capital Corporation Plc, a major UK casino group, and a Senior Manager at Deloitte & Touche in London, where he acted as an adviser to the firm's major technology clients. Most recently, Des was Vice President and Managing Director for Internap Network Services Inc (International) a Seattle-based NASDAQ-quoted technology company. Des is a member of the Institute of Chartered Accountants in England & Wales.

Mark Geary, co-founder (Hong Kong)
Mark is managing director of AsiaNet Consultants in Hong Kong, and has been involved as a practitioner in the Human Resource Management field for over twenty years. Prior to joining AsiaNet, he held senior positions with ICI, Ladbroke, Inchcape and InterContinental Hotels, and his experience extends throughout the US, Europe and Asia Pacific. Mark holds a Degree in Business Administration, is a Fellow of the Institute of Personnel and Development and a Member of the Institute of Directors.

David Longworth, Research Director (London)
David was formerly Content Director at TBC Research, and has extensive experience in financial management and customer management. He has led multiple research projects for Webster Buchanan in the UK. David was formerly editor of Computers & Finance, Customer Strategy and eb-21 magazines. He has contributed to various titles including ‘What to Buy for Business’ and ‘Growing Business’ and writes regularly for ‘Information Age’ and ‘Financial-I’.

George Fletcher
George’s background is in running IT and Telecom firms. He brings almost 25 years of Board level experience in the UK, Europe and USA to Webster Buchanan. After serving as Marketing Director for database firm Ashton-Tate, George became EMEA Managing Director of Nantucket, growing the business to become a corporate standard before negotiating the sale of Nantucket to Computer Associates. He then ran European Operations for Traveling Software (now Laplink.com), and worked as a consultant on various start ups in emerging markets. George joined Webster Buchanan in 2007, and as head of business development, is tasked with bringing new clients to Webster Buchanan.

Webster Buchanan Research Ltd is incorporated in England and Wales, registered number 4287748. UK VAT registration number: 788 0854 76

Registered office:
3 Ruscote
Cross Oak Road
Berkhamsted
Herts HP4 3NA
United Kingdom

Webster Buchanan Research Inc, a subsidiary of Webster Buchanan Research Ltd, is incorporated in California.

For full contact details, including mailing addresses and telephone numbers, see Contact Us.