Webster Buchanan Research provides end-to-end, knowledge-based marketing services for IT vendors, from high-level positioning and messaging to provision of marketing collateral. Marketing opportunities include:

• Sponsorship and Advertising, via our high-quality, independent branded content portfolio
• Confidential Research, from competitive intelligence to product strategy consultancy
• Marketing Services, ranging from messaging to marketing collateral provision

We are the partner of choice for many leading software and services companies because of our in-depth knowledge, our focus on senior business executives rather than IT professionals, and our expertise in bridging the gap between business need and technology capability. We also offer end-to-end marketing services, which allow us to leverage our market knowledge across multiple services and maximize economies of scale. And above all, we have a reputation for high-quality, independent content.

• In-depth knowledge of our chosen specialist sectors
• Focus on senior business executives, and our expertise in bridging the gap between business need and technology capability
• End-to-end marketing services, which allow us to leverage our market knowledge across multiple services and maximize economies of scale
• Reputation for high-quality, independent content

Our services span seven core areas:

• Human Capital Management
• Customer Relationship Management
• Financial Management
• Workplace Management (including property, space and facilities management)
• Multi-country Payroll Management and Payroll Outsourcing
• Business integration (including supply chain management, business collaboration and IT integration)
• Technology for Entrepreneurs, and Entrepreneurs in Technology

Sponsorship and Advertising Opportunities
We offer a wide-range of sponsorship opportunities through our independent Special Reports, Briefing Papers and Surveys. As you will see from our website, many of the world’s leading software vendors and service providers have sponsored our independent publications. Our sponsorship licenses provide vendors and service providers with independent, high-quality content which they can use as collateral for:

• Lead generation and other marketing campaigns
• PR campaigns
• Brand awareness

We also offer advertising opportunities on our website.

For further information on our sponsorship and advertising opportunities, click here

Confidential Research
Webster Buchanan Research provides a wide range of confidential research services, including competitive market intelligence, product strategy consultancy, and customer intelligence. We have worked with some of the world’s largest companies to provide confidential market intelligence.

For further information on our confidential research services, click here

Knowledge-based Marketing Services
Webster Buchanan Research is allied to a specialist third party partner to provide a unique portfolio of marketing services, combining our in-depth market knowledge and analytical skills with our partner’s strategic and operational marketing experience. Services include:

• Positioning and messaging consultancy
• Provision of a wide range of marketing collateral, from custom publications to brochures
• End-to-end consultancy and operational marketing

To find out more about our marketing services, click here